Book Marketing

Mike Koenigs’ Traffic Geyser Marketing Machine Is Back!

Note: The original videos for this post have been deleted by Mike (as he promotes newer products). Nearly a decade ago, my friend Mike Koenigs launched a product called Traffic Geyser and took the marketing world by storm by offering mass distribution with a click of a button. Find out how you can share your […]

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You Will Never Influence the World by Trying to Be Like It

You will never influence the world by trying to be like it. — Sean McCabe Be you and don’t be afraid to be different. The world will come to like you as you are. The world needs those who fight for what they know to be true even when it’s not popular. — John Kremer The […]

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Book Marketing: It Is Hard!

During the past few days I’ve had a number of authors write me to complain how hard it is to market a book. Well, gosh, it is hard. It’s hard to write a book. It’s hard to publish a book. It’s hard to carry out a book marketing plan. It’s hard to do Internet marketing. […]

What’s In It for Booksellers?

Question: What’s in it for booksellers? Over at The Book Marketing Network, I got the question, “What’s in it for booksellers?” In other words, why would bookstores buy any author’s book, especially one that is self-published? John’s Bookselling Response What’s in it for booksellers? Simple. Customers. That’s why they’ll carry your book. If you want […]