Internet Marketing

Viral Videos to Inspired Your Own Videos

If you want to understand how to create a viral video, check out these viral videos. Watch them, absorb their secrets, and copy what they do (or, better yet, hitch your wagon to one of these stars!). It’s hard, for example, to set the stage for an animal video to work, but it is possible […]

Mobile Marketing Stat of the Day: April 10, 2014

Mobile Marketing Stat of the Day iPhones and iPads accounted for half of all emails opened during the last half of 2013! 38% of iPhone users spend 15 seconds or more viewing each email message they opened. Android devices accounted for 14% of all emails opened during that same period (the last half of 2013). […]

Mobile Marketing Stat of the Day: April 8, 2014

According to a study by comScore, Instagram users in the U.S. spend 98% of time on the social network via mobile which, of course, is to be expected, given that Instagram was designed to be accessed only via mobile (and only later became accessible via the web on computers). But, what’s more surprising is that […]

Book Marketing: It Is Hard!

During the past few days I’ve had a number of authors write me to complain how hard it is to market a book. Well, gosh, it is hard. It’s hard to write a book. It’s hard to publish a book. It’s hard to carry out a book marketing plan. It’s hard to do Internet marketing. […]