Mobile Marketing

Mobile Marketing Stat of the Day: April 8, 2014

According to a study by comScore, Instagram users in the U.S. spend 98% of time on the social network via mobile which, of course, is to be expected, given that Instagram was designed to be accessed only via mobile (and only later became accessible via the web on computers). But, what’s more surprising is that […]

Mobile Marketing Stat of the Day: April 7, 2014

Mobile Marketing Stat of the Day 50% of people using a mobile device use it as their primary search AND Internet tool. Source: SuperMonitoring – http://www.supermonitoring.com/blog/2013/09/23/state-of-mobile-2013-infographic Note: People who use smartphones and tablets love to access their emails, search for websites, and interact with those websites. Again, make sure your websites are mobile accessible. And […]

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Mobile Marketing Stat of the Day: April 6, 2014

Mobile Marketing Stat of the Day Recently Microsoft launched its Office suite on the Apple iPad. In a little over a week, Microsoft’s suite has already been downloaded more than 12 million times. Source: Microsoft Tweet — More than 12 million downloads of Word, Excel, PPT & OneNote for #iPad from the @AppStore <3 #OfficeforiPad […]

Mobile Marketing Stat of the Day: April 5, 2014

Mobile Marketing Stat of the Day When compared to the average smartphone performance, iPhones had 17% higher CTRs (click through rates) while delivering CPCs (costs per click) that were 1% lower. Source: Bing Ads — http://marketingland.com/mobile-world-mobile-equal-78561 On the other hand, Android mobile devices exhibited over 30% lower CTRs, with CPCs 2% higher than average. While […]