Mobile Marketing

Mobile Marketing Stat of the Day: April 4, 2014

Mobile Marketing Stat of the Day Mobile devices now account for 53% of Facebook’s ad revenue (as of the 4th quarter of 2013). That’s compared to 23% in the 4th quarter of 2012. Source: Facebook – http://investor.fb.com/results.cfm Mobile devices don’t just account for ad revenue. They also account for sales of books, products, services, and […]

Mobile Marketing Stat of the Day: April 3, 2014

Mobile Marketing Stat of the Day In 2013, 19% of Google’s ad revenue came from mobile search ads (eMarketer). The share of Google paid search clicks from mobile devices rose to 34.2% in December 2013. In 2013, the average U.S. click-through rate of smartphones was 64% higher than the average desktop CTR. Source: Marin Software’s […]

Mobile Marketing Stat of the Day: April 2, 2014

Mobile Marketing Stat of the Day Smartphones have penetrated 60% of the market for phones worldwide. Source: eMarketer – http://www.marketwatch.com/story/mobile-on-pace-to-surpass-desktop-paid-search-on-google-by-end-of-2015-2014-03-19 With smartphones starting to dominate telecommunications, Internet access, and email access, it’s time to consider optimizing your website for mobile access, designing your email for mobile media, implementing text messaging marketing, and creating a mobile […]

Mobile Marketing Stat of the Day: April 1, 2014

Mobile Marketing Stat of the Day: 65% of all emails in the U.S. are opened on a tablet or smartphone. Source: U.S. Consumer Device Preference Report by Movable Ink Tip: Be sure your emails are designed to open well in smartphones and tablets, or you will be missing a big part of your audience. Also […]