Speaking
The Word of Mouth Marketing Manifesto
In its June 2007 issue, Promo magazine featured Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking. As CEO of the Word of Mouth Marketing Association, Sernovitz excerpted the association’s manifesto. Here it is: Happy customers are your best advertising. Make people happy. Word of Mouth Marketing: Happy customers are your best advertising. Make […]
Reach Out to People You Look Up To
Reach out to people you look up to. Email them, tweet them, Facebook them. Most of the time, they don’t say no. — Stacy Ferreira, co-founder of AdMoar.com She followed her own advice to score funding from Richard Branson and other icons. You can do the same in reaching out to people you look up […]
23 Things Happy People Do Differently
Don’t hold grudges … Dream big … Never make excuses … Treat everyone with kindness … See problems as challenges … Don’t sweat the small stuff … Speak well of others … Exercise … Get absorbed in the present … Eat well … Nurture social relationships … Take time to listen … Never seek approval from others … Wake up at the same time every morning … Live minimally … Tell […]
John Kremer on Developing a Book Marketing Strategy
In the following half-hour video, Norwood Holland of the Mid-Atlantic Book Publishers Association interviewed John Kremer on Developing a Book Marketing Strategy. There are some great book marketing tips including in this short video. 23