book marketing tip
Book Marketing Tip: Graphic Quotes for Novel Marketing
Nicole Collet, author of Red: A Love Story, started sharing graphic quotes from her novel. These quotes are eminently shareable on social media and blogs about novels. As she notes, These are quotes, paraphrases and short excerpts from my novel RED. I will keep posting them as I go—it’s so much fun! I hope you […]
The Holiday Lights Theory of Economics
The Holiday Lights Theory of Economics is based on my observations of many holiday seasons, especially the winter holidays, during the past 20 years. I’ve noticed that when the economy is getting better (or, at least, people are feeling that it is getting better), more people decorate the outsides of their homes with holiday lights. […]
Handwritten Notes Stand Out – Deborah Lloyd
Book Marketing Tip: In the age of e-mail and texts, a handwritten note always stands out. — Deborah Lloyd, chief creative officer, Kate Spade If you want to connect with people, get out your pen and write some meaningful short notes. By hand. Do this for booksellers. Do this for TV producers. Do this for […]
Jeff Davidson: Leveraging Your Book Talks and Author Appearances
After booking a speaking engagement it makes sense for authors to consider, “What are the other revenue opportunities with this client?” For example, would the meeting planner be interested in ordering books for all the participants? Are they having a board of directors meeting the night or morning before where you could lead a round-table […]