book marketing tip

Handwritten Notes Stand Out

Handwritten Notes Stand Out – Deborah Lloyd

Book Marketing Tip: In the age of e-mail and texts, a handwritten note always stands out. — Deborah Lloyd, chief creative officer, Kate Spade If you want to connect with people, get out your pen and write some meaningful short notes. By hand. Do this for booksellers. Do this for TV producers. Do this for […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Make More Money While Speaking

Jeff Davidson: Leveraging Your Book Talks and Author Appearances

After booking a speaking engagement it makes sense for authors to consider, “What are the other revenue opportunities with this client?” For example, would the meeting planner be interested in ordering books for all the participants? Are they having a board of directors meeting the night or morning before where you could lead a round-table […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Chicken Soup for the Soul

To Sell More Books, Show Don’t Tell

Here is an excerpt from an email book promotion I received a few years back that did not get my click-through to buy the book. This book “is a remarkable testimony to the strength and perseverance of the human spirit. This true story will pull at the heartstrings of every American, and readers from everywhere.” Now, that […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Persistence: What You Have Control Over

When you are writing a book, you have lots of control over the content, style, and format of your book, but once you start to market, you lose a lot of control. You can’t force media to feature you. You can’t force bookstores to put your book on their shelves. You can’t force readers to […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

Continue Reading