Content marketing should be an integral part of your online marketing. Why? Because almost 80% of all Internet users rely on organic results while ignoring paid ads. Plus, content marketing generates three times as many leads as outbound marketing (paid ads).
Infographic Marketing: Users are 30 times more likely to read an infographic than an article. Infographics are shared on social media 3 times more than other content. Infographics generate 45% more search volume than other types of content.
Blogging: 45% of marketers believe that blogging is the most important content strategy they can employ for developing their business. 30% of the two million blog posts published every day are list articles. Content with images get up to 94% more views.
Video Marketing: Videos make it 50 times easier to become ranked on the first page of Google. Videos drive a 157% increase in organic traffic. 74% of all traffic in 2017 will be video.
Email Marketing: 204 million email messages are sent every minute of every day. Email is 40 times more effective at acquiring new paying customers than Twitter or Facebook. Use the word video in your email subject line. That boosts open rates by 19%, increases click-through rates by 65%, and reduces unsubscribes by 26%.
Social Media Marketing: The top four social media platforms for content marketing are Facebook, Twitter, YouTube, and LinkedIn. 500 million people watch a Facebook video every day.