What Is Google AuthorRank and Why Should You Care?

AuthorRank is Google’s attempt to analyze the influence and reliability of those who write blog posts, web pages, and the like.

For the average writer, marketer or content producer, AuthorRank offers an incredible opportunity to brand yourself. Even more important for those of us who write books, it also makes us responsible for the quality of work we produce online. As experts, we have a much greater chance to stand out – because we are accustomed to creating great content.

It’s clear Google is seeking to evaluate the substantive quality of online authors. By understanding AuthorRank now, we as authors can establish ourselves and our aggregated body of work online as worthy of being ranked higher in the search engines.

This infographic from BlueGlass explains everything you need to know about AuthorRank. Be sure to watch the two videos embedded into the infographic. Yes, you can embed video into infographics. Cool!

Sadly, BlueGlass.com seems to have disappeared but I have resurrected the infographic below.

AuthorRank Infographic


For more information about AuthorRank at Google, visit their Help Center: http://www.google.com/support/webmasters/bin/answer.py?answer=1229920.

If you decide to set up a Google profile button, check out this page: http://www.google.com/webmasters/profilebutton.

Here is my Google profile button. Note how easy this version makes it for you to add me to your Google+ circles.

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationship Matters Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .