In the video below Jeff Walker, the Product Launch King, describes how a poorly designed magazine, The Economist, caught his interest. It was their use of subheads — all quoting lyrics from Tom Petty songs — that had him on pins and needles. And convinced him to subscribe to that magazine.
The big takeaway: How to craft a message that resonates with your tribe and creates raving fans.
Second takeaway: Share your personality by the way you write things and the way you do things. Answer this question: What makes you different?
Don’t try to be like someone else. Don’t try to be like everyone else. Share what makes you special.
