The Unpodcast: Good Publicity and Bad Publicity

Here is an excerpt from The Unpodcast from Scott Stratten and Alison Kramer.

If you like banter only, you can listen to the sections I cut out at the beginning and at the end.

Topics from this Unpodcast include . . .

The UnPodcast

[10:27.13] The story of the day

[12:50.26] Why being awesome is not a campaign

[13:48.04] How Under Armour got on my radar

[14:31.14] Why you don’t need courses on storytelling – Just do good stuff.

[14:42.09] Why our focus shouldn’t be on putting out fires

[15:31.00] The importance of saying thanks

[16:16.28] Why the key to viral isn’t spread – The key to viral is spread with your brand name attached.

[17:26.10] When it’s important to add your logo to an image

[18:59.06] When differentiating your brand comes in

[20:10.13] Something that happened on the Internet that upset me

[20:45.10] The meaning of social extortion

[24:03.05] The actions of people already upset with a brand

[29:15.09] What grows brand defenders

[30:23.08] Why you can’t take one brand’s good deed to guilt another brand

[32:29.12] Why some brands can’t stand Twitter

[32:54.05] What happens once you compromise integrity

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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