Here is an excerpt from The Unpodcast from Scott Stratten and Alison Kramer.
If you like banter only, you can listen to the sections I cut out at the beginning and at the end.
Topics from this Unpodcast include . . .
[10:27.13] The story of the day
[12:50.26] Why being awesome is not a campaign
[13:48.04] How Under Armour got on my radar
[14:31.14] Why you don’t need courses on storytelling – Just do good stuff.
[14:42.09] Why our focus shouldn’t be on putting out fires
[15:31.00] The importance of saying thanks
[16:16.28] Why the key to viral isn’t spread – The key to viral is spread with your brand name attached.
[17:26.10] When it’s important to add your logo to an image
[18:59.06] When differentiating your brand comes in
[20:10.13] Something that happened on the Internet that upset me
[20:45.10] The meaning of social extortion
[24:03.05] The actions of people already upset with a brand
[29:15.09] What grows brand defenders
[30:23.08] Why you can’t take one brand’s good deed to guilt another brand
[32:29.12] Why some brands can’t stand Twitter
[32:54.05] What happens once you compromise integrity
