Video marketing will be hot in 2015 and beyond. Here are a few signs of a new year of video marketing:
Twitter, the network of 140-character posts, is promoting video in a big way. At the end of 2014, they bought video ad network LiveRail as well as the SnappyTV video player.
Socialbakers, an analytics firm which tracks brands posting videos on Twitter, found that 82% of brands still share YouTube videos on Twitter while 16% use the native Twitter video app or Vines. But, and this is what is important to you, 70% of video retweets and favorites are Vine videos (not YouTube videos).
Twitter now also allows you easier access to curating content on Twitter via their Curator tool: https://blog.twitter.com/2015/introducing-curator-a-new-way-to-find-and-display-great-twitter-content
Periscope signed up more than one million users in the first ten days.
Note: 55% of video traffic will be mobile this year.
With the ease of taking photos and videos with smartphones, most websites are focusing more on images and videos and less on text.
Facebook and Instagram already account for one out of five minutes American spend on smartphones. Facebook alone drives nearly a quarter of all web traffic.
Carolyn Everson, Facebook’s vice president of global marketing solutions, has asserted, “I think that the next frontier is becoming synonymous with mobile video.
In 2014, more than 440 million people watched over 10 billion ALS Ice Bucket Challenge videos. Facebook’s algorithm for determining what shows up in a user’s news feed heavily favors video.
BuzzFeed had over 500 million video views on Facebook in April 2015 alone. Users watch over 4 billion videos on Facebook each and every day.
Amazon recently bought Twitch which enables Amazon to offer live video streaming capabilities.
Also check out: Mobile Marketing in 2015 and Beyond