Writing and Creating Books

31 Reasons to Do Webinars to Market Your Books

Here are 31 reasons why you should be using webinars to market your books, products, consulting, and other services. Engage people. Webinars are the best form of engagement in the online world. The only thing that can beat them are one-on-one or one-to-many in-person talks. Webinar marketing: Webinars are the best form of engagement in […]

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Book Marketing Alert: The Words You Use Determine Your Success

The words you use determine how successful you’ll be. So says Henrik Hagtvedt Click To Tweet The words you use determine how successful you’ll be. So says Henrik Hagtvedt, who recently wrote a study on how word choice influences behavior. Here are some word choices you can make: I am going to ace my next […]

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Booksellers Recommend: David Grossman’s No Cape Needed

Check out this model for a great sales letter to bookstores and booksellers: Booksellers Recommend: No Cape Needed: The Simplest, Smartest, Fastest Steps to Improve How You Communicate by Leaps and Bounds by David Grossman As a leader, you can make a major impact by simply embracing this critical fact: Communicating effectively with your most […]

What’s Hot? What Comes After Adult Coloring Books?

Adult coloring books have been the hottest thing in publishing for the past year. Even Walmart has a full free-standing display of them. Also, Michaels Craft Stores carry over 150 adult coloring book titles. Five of Amazon’s top 50 bestsellers today are adult coloring books (very adult): Release Your Anger: Midnight Edition: An Adult Coloring […]