Writing and Creating Books

Book Marketing Advice from Consumer Magazines

Write with passion. Write from your heart. And you will find an audience. — John Kremer Click To Tweet Here are a few great statements I’ve run across while reading various consumer magazines during the past few days. All of these statements offer marketing lessons for authors, publishers, and entrepreneurs. You know what real power […]

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12 Key Marketing Insights from Grandmothers

The advice from grandmothers is excerpted from an article on BuzzFeed: 33 Beautiful And Hilarious Pieces Of Advice From Grandmas. Below are 12 of the 33 pieces of advice from grandmas, those that I think are most relevant to writing, publishing, and marketing books. I comment on each piece of advice to show its relevance […]

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Lisa Copen: Collecting Testimonials and Blurbs

Seven years ago, Lisa Copen shared the following advice on getting testimonials with members of The Book Marketing Network. I thought her advice was worth repeating. When collecting your testimonials or blurbs for your book, make sure to not have all of them be from experts. Yes, a well-known celebrity can add a bit of […]

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Werner Herzog: Advice on Creating Great Content

The following pieces of advice from director, screenwriter, and actor Werner Herzog are featured on the back cover of this book: Werner Herzog: A Guide for the Perplexed: Conversations with Paul Cronin. Always take the initiative. There is nothing wrong with spending a night in jail if it means getting the shot you need. Send out […]