Gary Vaynerchuk on Social Media’s Multiplier Effect

Gary Vaynerchuk, author of The Thank You Economy, talks about how to get a return on investment from your social media activities. He calls his approach customer service on the offense.

In the past, word of mouth spread to a handful of people within a customer’s closest circle of friends and family.

Now, customers are broadcasting their experiences on social media to the online world, amplifying the impact of your company’s interactions.

https://www.youtube.com/watch?v=xY1skOtCSBs