Are Ebook Sales Declining?
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According to Terrance Finley, CEO of Books-A-Million, the low-hanging fruit of ebook sales have been plucked. As he notes: There’s nothing on the horizon from a technology perspective that leads us to conclude that there would be technology to push dramatically different consumption levels of digital books, and prices are already very low. So all of that being said, we do think we’ve reached a certain stabilization point.

Epub Multimedia EbooksI disagree. Ebook sales are only going to grow stronger. And prices are going to rise. Those are my predictions.

Plus, Finley completely ignored the new epub standards that are incorporating audio, video and interactivity into ebooks. That new technology is going to push ebook sales to even greater heights, especially when Kindle begins to incorporate the same standards.

If you don’t understand the new multimedia interactive standards in epub books, it’s time you start to check it out.

Ebooks are not going to remain as digital copies of printed books. They are going to push the meaning of books to an entirely new standard for the future — and they should. Think video inside books. Think audio inside books. Think interactivity, including the incorporation of websites and apps, inside books. We’ve had a taste of this in PDF before, but when ereaders and ebooks incorporate these standards, things are going to explode even more.

In reality, all the apps for smartphones and tablets have already changed the world of reading. Apps, after all, are simply books in a different format. Indeed, we are already living in this new world of the future. And, sadly, most publishers have barely incorporated this new world into their publishing programs.

And most authors have also ignored the new world of apps and multimedia ebooks. That includes me. Alas.

But things are changing, and we need to change with them.

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. — .


Comments

Are Ebook Sales Declining? — 6 Comments

  1. Yes, I know we are all optimistic about the evolution of ebooks and their leading to greater profits for authors, but until the gatekeepers in publishing learn to let go, then ebooks will become the new mode of publishing. I use ebooks to shore up my low print book sales, thanks to independent booksellers who will not pick them up under any circumstances. I use Lightning Source to publish and Ingram to distribute, but that is all for nought if they won’t buy to sell. And now that Amazon has basically destroyed everything authors give it, the only place to go now is my own site. Look, Barnes & Noble is not doing and better in terms of sales in the last month or so. If BN spins off Nook, there goes any hope of getting noticed in the myriad millions of other titles looking for the same exposure. As you will read from my recent blogs on the book marketing network, there are new obstacles coming up which brings into focus just how much competition there is in the book marketplace. I’ve been told by friends that it will all sort out in the end, but I think that will only be when the Dept. of Justice gets involved. The conglomerates do their utmost to eliminate the competition for sales everywhere. As one person I cannot fight that, but I can make my displeasure with the system known. They don’t like that? Too bad.

    • There are a ton of things that self-publishers, ebook authors, and even print-on-demand authors can do to build interest and demand for their books.

      Book marketing in today’s world is a challenge, but not nearly the challenge it was 30 years ago when I first started out. Then we didn’t have print on demand. We didn’t have ebooks. We didn’t have social media. We didn’t have the Internet. We didn’t have email.

      All of those things have made book marketing easier and a whole lot cheaper than when I started out self-publishing so many years ago. So, yes, I love the new world of book marketing – which is not controlled by the conglomerates. Now we can do so much more to sell books than we ever could 30 years ago. We can build tribes. We can build on-going awareness. We can build platforms like never before.

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  3. I was there 30+ years ago when there was no Internet, no email, no print-on-demand, no social media… Yeah, we’ve come a long way, baby, and I’m with you, John – I love the new world of book marketing! And I love that you’re still here, and still my #1 go-to source for information and support!

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