Publicity Tips

David Favor: Two Workflows for Marketing Books

Guest Post by David Favor My big book/content win is a Workflow I’ve used since the 1980s. Amazon Workflow: More Eyeballs on Books By lowering your book’s Amazon Sales Rank (ASR) number, you will get more eyeballs. Note: Book reviews have far less ASR effect than this Workflow. Lower ASR number = More eyeballs. Here […]

Should You Steal These Headlines?

Here are 13 examples of great headlines that you can steal (or model) to get attention and traffic: Video: Everything You Need to Know About xxxx in One Minute (or two minutes) This Is What Happens When You Do xxxx The Most Amazing xxxx You’ll Ever See! It Finally Happened: xxxx Is This the Best […]

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The Unpodcast: Good Publicity and Bad Publicity

Here is an excerpt from The Unpodcast from Scott Stratten and Alison Kramer. If you like banter only, you can listen to the sections I cut out at the beginning and at the end. Topics from this Unpodcast include . . . [10:27.13] The story of the day [12:50.26] Why being awesome is not a […]

Book Writing GIFs: Your Book Is Finally Published

This is the fourth section of a multi-part blog post on the book publishing process as seen through a series of 8 GIFs. You’re finished with your part of the book. It’s been a year since you finished. And now you wait . . . And wait . . . You get your book cover […]