Publicity tips for books, authors, publishers, speakers, and more.
This is the fourth section of a multi-part blog post on the book publishing process as seen through a series of 8 GIFs. You’re finished with your part of the book. It’s been a year since you finished. And now you wait . . . And wait . . . You get your book cover […]
A little story first: Michael Levine once sent out a great package for his book, Lessons at the Halfway Point (Celestial Arts). The package included three pages with cartoons at the top and some brief information about the book at the bottom. The fourth page was excerpted from Reader’s Digest, which featured a quote from […]
In my experience, the major error that new book authors make is that they stop too soon in promoting their books. Other things begin to pull for their attention and, soon, their book promotion efforts fall by the wayside. I’m going to give you a basic rule — a rule that forbids excuses, a rule […]
1. Don’t meander. One of the big no-no’s of being a good guest is meandering. Get to the point fast. Rarely will you answer any question with more than two or three sentences. If you do, you’ll lose the audience and your host. One of the big no-no’s of being a good radio/TV guest is […]